To succeed on Instagram, businesses need to play the game well. Services Offered: AnalyticsAutomated PublishingContact ManagementCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingCustomer EngagementMulti-User CollaborationReporting/Analytics, Channels: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, Services Offered: AnalyticsAutomated PublishingContact ManagementCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingCustomer EngagementMulti-User CollaborationReporting/AnalyticsHashtag TrackingContent PlanningContent storage, Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Medium, Multiple others via Zapier integrations. For example, the best time to post on Facebook is different than the best time to post on Instagram. The worst time to post on Instagram is Sunday. (+How to Create One). and brands send out the same message at different times to hit all time zones. The majority of users access the platform after work hours. Plus, you can leverage these tools to schedule the same post several times to reach every time zone or drive traffic back to your website. Wednesdays and Fridays are the best days to post on Twitter. How to Get Followers on Instagram: From 0 to 10k Followers, How to Leverage Instagram Marketing in 2021, The Ultimate Guide to LinkedIn Ads: How to Get Started With Your First Campaign, 10 Social Media Trends Every Marketer Should Know in 2021 [Infographic]. The top tech Instagram accounts get the most engagement, on average, when they post on Tuesday at 2 p.m. More recently, however, their top performing day has switched to Monday. You can use social media analytics tools to find data about where your customers are located. Instagram has a lot of users — 1 billion to be exact.Like many of those users, you probably want to get as many likes and comments as you can on your next post. HubSpot data shows the surprising fact that the average Instagram post receives 5,963 likes. Weekends continue to be the worst time to post, alongside weekdays after 5 p.m. (, Pre-COVID-19, the best times to post on LinkedIn were during the workweek and in the mornings (, Wednesdays between 8 a.m. and 10 a.m. and at noon. So if you're wanting to figure out the best time to post on TikTok in the UK, here's how. So keep this in mind when posting snaps about your product or service. Test them out or try posting when they’re normally quiet, but remember that each platform is different, so track each one separately to get the best results. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes. Share a mix of different post types, making sure that you don’t come across as too interested in just making sales. You need to post regularly if you want your Instagram account to appear fresh. Ideally, you want to reach the majority of time zones without overdoing it Aim to send no more than four of the same message in a single day, and schedule the posts for different times to reach as many countries as possible. Pre-COVID-19, the best times to post on your Facebook business page were on Wednesdays at 11 a.m. and between 1 p.m. and 2 p.m as activity on the platform increased in the middle of the week. If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). If you have a Business Instagram account (as every business and influencer should) you have access to Instagram Insights. Here are some suggestions (again, all expressed in CT and ignoring sectors): Times marked with * offer particularly high levels of engagement. Unfortunately, as you can see, there is no single best time to post on Instagram. Plus, when you start accounting for different time zones, it starts to get complicated. Twitter users tend to catch up on the latest news and tweets in the early morning. If you remove viral videos from the calculations, though, the median number of comments per video post falls to 4. This is why the best times to post on Twitter for your business are on Wednesdays and Fridays at 9 a.m. (Sprout Social, 2020). Best Times to Post on Instagram for Non-Profit Organizations: Tuesday at 3 PM and 9 PM, Wednesday at 3 PM and 4 PM, Thursday at 2 PM & 3 PM, and Friday at 10 AM & 2 PM. Oberlo uses cookies to provide necessary site functionality and improve your experience. The highest average click-through rates (CTR) occurs between Mondays and Thursdays, 1 p.m. and 3 p.m., with no specific peak times. Most of the studies we have looked at did pick a “best” time for your Instagram post. There have been quite a few studies on what is the best time to post on Instagram. Source: https://sproutsocial.com/insights/best-times-to-post-on-social-media/. All you need to do is set up Custom Reports for each platform and start analyzing information. They can also be used for testing different times to determine which times. To view the hours of the day simply choose ‘Hour’ as your secondary dimension. Now, we are seeing that out of an overall very busy span of weekday and working hours time, Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram." If you’re targeting the United States and Canada, you want to hit the EST time zone as that time zone has the, , thanks to cities like New York and Toronto. It all comes back to your specific audience and when they are online. The best time to post your snaps is late at night between, . So on both Facebook and Instagram, your opportunities have stretched out, which would be reflective of the extra time people are spending on social platforms now that they're at home. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes. This data comes from Sprout Social’s pool of over 20k customers that are primarily legit agencies, who are focused on SMO and Instagram posts timing for their clients. If you were marketing or selling on Instagram prior to the COVID-19 outbreak, the best time to post would be in the hours just prior to lunch on Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. (Sprout Social, 2020). The best times to post on social media are when your customers and followers are online. For example, the best time to post on Facebook is different than the best time to post on Instagram. The mean figures for comments on an Instagram post are similarly inflated by influencers. is in London, you want to post within the GMT time zone. The best time to post on Tumblr is at night around, . Indeed, that is a tough juggle. According to howsociable.com the best time to post on Instagram for professional services is in the early morning because statistics show people prefer consuming this content first thing in the morning. The best time to publish videos on YouTube is in the afternoon between 2 p.m. and 4 p.m. That’s because most viewers watch videos in the evening. To figure out your own best time to post on Instagram, make sure you take a look at these major things that can either make or break the engagement you get out of your posts. This caused a change in the hours during which users were more engaged and interactive and consequently, the best times to post. You might look at your own Instagram account statistics and feel profoundly disillusioned by that fact. The chances are that these times could work for you too. https://adespresso.com/blog/best-times-to-post-on-instagram Compelling content can perform superbly and generate exceptional engagement rates. Teens and millennials mainly use Tumblr, and the vast majority of them access the platform through their smartphones. Repeat for all important social media traffic providers. You are probably hoping that we can give you a definitive time to make your Instagram posts. Source: https://later.com/blog/best-time-to-post-on-instagram/. Most of the reviews we looked at picked a "best" time for your Instagram post. Track their progress and notice when they get high engagement on their posts. These tools can help you stay consistent when posting on social media, helping you reach followers even while you’re sleeping. Later – 9 am-11 am EST. You can use our recommendations as guidelines when starting out, but remember that every brand is different, and even benchmarks can vary depending on the social media platform and industry. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday. has all the data you need to decide the right times to post on social media. (. Once you’ve built an audience and posted a few updates, you want to track your social media efforts. Later found good results from posts at 2 am Tuesday, and 5 am Friday. You need to focus on producing quality posts ahead of bulk quantity, however. Fin…. Which one do you want to be? This would be the ideal But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday. After creating your social media schedule, you can use, social media marketing automation and management tools, These tools can help you stay consistent when posting on social media, helping you reach followers even while you’re sleeping. Most studies show the best time to post on Instagram as being mid-morning to early afternoon. Although each firm is different, most businesses aim to build as much engagement as possible on their Instagram account. Search the world's information, including webpages, images, videos and more. Weekends continue to be the worst time to post, alongside weekdays after 5 p.m. (Sprout Social, 2020). Some brands post up to 30 times daily. 20 Best Remote Jobs and Where to Find Them. You probably should aim to post at least once daily. You could manually determine this for yourself. Instagram has changed its algorithm over the last few years, making it much more difficult for you to share visible posts on Instagram. However, that number is the mean – heavily influenced by viral posts shared by influencers. Sprout Social’s Best Times to Post on Social Media, Expert Voice’s Best Time to Post on Instagram, Later’s Best Time to Post on Instagram in 2019, CoSchedules’s Best Times to Post on Social Media in 2018 Based on Research, Best Times to Post on Instagram for Technology Companies: Wednesday at 10 AM, Best Times to Post on Instagram for B2C Companies: Saturday at 11 AM and 1 PM, Best Times to Post on Instagram for Educational Organizations: Monday at 8 PM, Best Times to Post on Instagram for Healthcare Companies: Tuesday at 1 PM. Click on ‘Custom Reports’ in the left-hand side toolbar on Google Analytics. Some. shows the surprising fact that the average Instagram post receives 5,963 likes. Schedule your posts, preferably for at least a month, over a range of times (ideally over 24 hours, 7 days a week). According to the 2021 TikTok marketing statistics, 90 percent of users access the app on a daily basis. If your audience is different from a typical following, then best practice posting times are irrelevant for your account. Usage patterns have remained largely the same during COVID-19 times. When is The Best Time to Post on Snapchat? Select ‘New Custom Report’ to start creating your report. prior to the COVID-19 outbreak, the best time to post would be in the hours just prior to lunch on Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. (. Expert Voice - Wednesday: 11 am and 3 pm Go to the Followers section of Instagram Insights, and you will discover information about when your audience is most active on the platform. Thursdays and Fridays tend to be the best days to post on YouTube. Traditional Instagram engagement includes likes and comments. What are the Best Times to Post on Facebook? It continues to be the hour just before lunch at 11 a.m., and there’s even a peak in engagement on Tuesdays at 2 p.m. (, were on Wednesdays at 11 a.m. and between 1 p.m. and 2 p.m as activity on the platform increased in the middle of the week. 1. The best time to post on Instagram in general and globally: Wednesdays at 11 am, and Fridays from 10 am-11 am. Google has many special features to help you find exactly what you're looking for. The latest Instagram algorithm prioritizes new posts over older posts, meaning that you need to know when most of your followers are using the app so you can post during those time slots. According to influencer advice site Influencer Marketing Hub, the best time differs daily. Because of COVID-19, the current best times to post on Instagram has expanded to three days a week on Mondays, Tuesdays, and Fridays. Save the report and view your results. Between 7 p.m. and 10 p.m. is when YouTube receives the most traffic, so you’ll want to have your videos indexed by then (How Sociable, 2020). and posted a few updates, you want to track your social media efforts. Each social media platform also changes its algorithms, so you need to stay on top of these changes. Several organizations have carried out investigations over the last couple of years to determine the best time to post on Instagram. You will find that many people check their Instagram during their work breaks, particularly at lunchtime. But even Monday can have lower engagement, as people are rushing to get the week started, and have less time to look at Instagram before work on a Monday. have also downloaded TikTok on their smartphones. For example, HubSpot’s data shows a clear variation: Sprout Social looks at a few additional sectors: While deciding a single best time to post on Instagram is tricky, and in all honesty, pointless, most of these studies have come up with a series of good posting times. However, if your target audience is in one location, make sure you use that time zone as the basis for setting your Instagram posting times, even if it isn’t your own time zone. To add to the confusion, your best posting times will depend on the sector in which you operate. This means that there is no longer a clear-cut definition of engagement, but it does include all interactions between your social followers/customers and your business on Instagram. Where are your customers located? Each social media channel will have a different time that works best for the audience. However, this is simply a general rule. In general, though, it’s best to post on TikTok in the morning and after work hours. This is even more relevant now with the current Instagram algorithm. https://brandmentions.com/.../best-time-to-post-on-instagram Because of COVID-19, the current best times to post on Instagram has expanded to three days a week on Mondays, Tuesdays, and Fridays. , as most Tumblr users are active on weekends. There can be some variation in Instagram engagement, even at the same time of the day on different days of the week. Weekends are the worst days to post on Twitter. Also, time zones are important. You are here: While you might not reach your highest percentage of followers, you might be able to reach people you would have missed otherwise. If you want to make an Instagram post at wake-up time, you want to make it the time when the bulk of your audience is just waking and getting up for the day. When is the Best Time to Publish Videos on YouTube? As a general rule, posting on Instagram at night is unlikely to get you your biggest audience. Knowing what to post on social media is just half the battle. As your follower count grows, you might notice that your audience engages with you at different times. Your followers will learn to expect new posts from you at particular times. The initial post spikes Instagram followers’ interest then leads them to other forms of content. Some of the social media management platforms, such as Later, also include data about when your Instagram audience is online. Mothers form a big group of Pinterest’s user base and use the platform actively, which may be why the best times to post on Pinterest tend to be later in the week and in the evenings (Coschedule, 2020). Weekends and after-work hours tend to be the worst times to post on LinkedIn for engagement and visibility (, Twitter users tend to catch up on the latest news and tweets in the early morning. In this article, we’ll break down social media posting times and share recommendations for social media management tools you can use to post your content. Snapchat is considered to be a nocturnal app that most people use during the night. It is always good to be a regular poster on Instagram; however, unlike Twitter, you can easily overdo your Instagram posting. Unfortunately, life isn’t that simple – there are too many variables. We have developed the Instagram Post Times Optimizer Tool, to help you post at the exact right times, so as to maximize your engagement rates based on your most active follower location time zones and research of over 12 million instagram posts. The best times to post on Facebook during the coronavirus pandemic are on Mondays, Wednesdays, and Fridays from 10 a.m. to 11 a.m. It continues to be the hour just before lunch at 11 a.m., and there’s even a peak in engagement on Tuesdays at 2 p.m. (Sprout Social, 2020). Let’s walk through this process together. But if your audience is different from a typical audience, then these posting times are irrelevant for your account. It gives top priority to posts made by users’ friends and family, with less likelihood of business posts being added to people’s queues. Specifically: Behavior on LinkedIn has stayed largely the same during the pandemic in that users tend to be more active in the mornings on weekdays. Choose the information you want to see in your report. Unlike Instagram and Facebook, LinkedIn is a professional social network used by recruiters, salespeople, and business people, which they use for work. When to Post on Social Media: Which Time Zone to Consider. Start crafting your social media schedule around your best times to post. The Latergramme team also broke down the best times for each day of the week. Best Days: Weekdays specifically Tuesday, … to find data about where your customers are located. Pre-COVID-19, the best times to post on LinkedIn were during the workweek and in the mornings (Sprout Social, 2020). The only change has been to Friday mornings, which have seen heightened activity between 7 a.m. and 9 a.m. and peaking towards the latter hour (Sprout Social, 2020). Run-of-the-mill content is scarcely worth the effort of creating it. There can be some variation in Instagram engagement, even at the same time of the day on different days of the week. HubSpot - between 2 pm and 3 pm As people shifted both their professional and personal lives online and from home, social media usage increased dramatically. Each social media platform also. You can make as many posts as you feel appropriate for your audience. Use custom reports to track progress and success. Yet some studies differ on this. When is the perfect time to share it with the world? Below is a basic report for Facebook to show you how to fill in the appropriate fields but you can add up to ten. You might create compelling content. When you include these mega-posts, the average Instagram post earns 100 comments (up to 150 comments for video posts). Don’t be afraid to post on social media on less popular days. "Having the shopping feature allows us to focus on the fun part of Tattly and not the sales-y part of Tattly. There have been quite a few studies on what is the best time to post on Instagram. It makes sense that you structure your posting practices to match this. Take note of your engagement over this test period. The creator economy has created a buzz over various online platforms. Regularly monitoring your social media engagement and analyzing your social data can help you find the best times to post on Instagram, Facebook and other social networks your brand is using. The bulk of these surveys stated CT (Central Time US) in their findings. Are there any apparent trends – a “best” time on a “best day? The best time to post on social media needs to factor in the social platform you’re using and the time zone most of your customers are in. You can cater to them by posting images, blogs, videos, and other content featuring your brand. The best times to post on Facebook during the coronavirus pandemic are on Mondays, Wednesdays, and Fridays from 10 a.m. to 11 a.m. The best time to post on Facebook was on Wednesdays at 11 a.m. and from 1 p.m. to 2 p.m. When Is the Best Time to Post on Linkedin? Although you will presumably post more than once per week, various studies suggest the following times as the best times to post on Instagram: Considering the variations in the different studies, it is better to look at a wider selection of times, rather than just a best time to post on Instagram – you are going to post more than once a week anyhow if you want to succeed. You might look at your own Instagram account statistics and feel profoundly disillusioned by that fact. Which one are you? Do you want to make your post available at the time when most people are checking their Instagram accounts, even though all your competitors will be trying to do the same? Summary of the Best Time to Post on Social Media in 2021, In this article, we’ll break down social media posting times and share recommendations for, , the more time zones you’ll likely need to take into account. Although you will presumably post more than once per week. are on Fridays and Saturdays in the late hours between 8 p.m. and 11 p.m. (with a peak at 9 p.m.) and then in the middle of the night from 2 a.m. to 4 a.m. Mothers form a big group of Pinterest’s user base and use the platform actively, which may be why the best times to post on Pinterest tend to be later in the week and in the evenings (. Google Analytics Report for Social Media Reporting. The majority of Snapchatter are active during these hours. The best times to post on LinkedIn during the coronavirus pandemic are: Weekends and after-work hours tend to be the worst times to post on LinkedIn for engagement and visibility (Sprout Social, 2020). (. , 90 percent of users access the app on a daily basis. Some influencers and brands send out the same message at different times to hit all time zones. The best time to post on Instagram may not be the same as on Twitter or Facebook, for example. The wider the geographical spread of your audience, the less critical set posting times become. This can be as much as one to three posts per day. When is the Best Time to Post on Social Media? However, that number is the mean – heavily influenced by viral posts shared by influencers. One of the most important facts to come from the above figures is that there is little point in creating content for the sake of it. More recently, people have begun to add views, shares, and direct messages as well. Where are your customers located? This means that people are more likely to check their Instagram early in the morning Monday to Friday than at weekends. Instagram Shopping has been really great at driving people from our Instagram feed to our website to buy the products that they’re actually seeing in the posts,” Tattly’s creative director Cristina Gomez said. The best day to post on Instagram was on Wednesday. However, if your target audience is in London, you want to post within the GMT time zone. This means you can post at any time throughout the week to get your message in front of people. The morale of the story: Never stop testing or experimenting. This is why the best times to post on, are on Wednesdays and Fridays at 9 a.m. (, Usage patterns have remained largely the same during COVID-19 times. This means you can post at any time throughout the week to get your message in front of people. Professional social media services generally post educational content with links to videos, blogs and other platforms. Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST. Plus, when you start accounting for different time zones, it starts to get complicated. In this article, we’ll break down social media posting times and share recommendations for social media management tools you can use to post your content. Ideally, you want your followers to see a few posts each day. There will have undoubtedly been much amazing content shared on Instagram over the years that have vanished without a trace, simply because nobody got the opportunity to see just how good it was. But if you share it at the wrong time, nobody will see it. It provides even less weighting to business posts that include links likely to take people away from the Instagram app. Fortunately, you can use social media tools to help you understand the nuances of your audience, share content at the best times, and extend your social reach. The only change has been to Friday mornings, which have seen heightened activity between 7 a.m. and 9 a.m. and peaking towards the latter hour (. Got an Instagram following? For example, you might be surprised to see 5 AM included in the above list. All you need to do is set up Custom Reports for each platform and start analyzing information. Influencer Marketing Hub » Influencer Marketing » When is the Best Time to Post on Instagram in 2021 – [Cheat Sheet]. T-shirts are a staple part of wardrobes across the globe. It sets a limit of 200 follows and unfollows per day. If you’re targeting the United States and Canada, you want to hit the EST time zone as that time zone has the highest number of people, thanks to cities like New York and Toronto. By using our website, you agree to our privacy policy. The best time to post on Instagram on each day of the week to get the most likes Phil Haigh Wednesday 10 Jan 2018 2:43 pm Share this article via facebook Share this article via … Both days are good options to post.When not to post: There’s no reason not to experiment with your posting schedule. Of course, there are actual times that work best for each platform and we’ll dive into that in this article. Please note, though, these do depend on time zone, and not all posts use the same time zone in their recommendations. The reason for this is that people often check their phone for messages as soon as they wake during the working week. However, you can get a general idea of popular times from the recent studies, and then combine it with your actual data from your Instagram Insights to get a good guide to the Instagram habits of your audience. Subscribe to our newsletter and get social media resources send to your inbox. Mondays, Tuesdays, and Fridays are the worst days to post on YouTube as people return to work and have less time to browse on YouTube. Plus, you can leverage these tools to schedule the same post several times to reach every time zone or drive traffic back to your website. Start a business and design the life you want – all in one place. However, if. Please note, though, these do depend on time zone. Don’t forget about your competitors. Embracing the Shift: Moving Toward an Increasingly... What Is a Promotional Video? If your audience is overseas, then posting in your night might be the best time for them. While the times listed in this article are averages, you might find your own audience engages more at different times. Sprout Social - Wednesday at 11 am, and Friday at 10–11 am Interestingly. And that includes picking the best time to post on Instagram, targeting a time when people look at their Instagram accounts, but which doesn’t coincide with the time when most people upload their Instagram content. Data collected during the coronavirus pandemic showed significant changes in social media behavior.

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